Our perspective on SEO and other things
The Three Most Important SEO Ranking Factors, According to Google
Google is the world’s largest search engine, and the most visited website on the planet. It attracts billions of views each day, with people searching for countless different things online.For many people, Google is regarded as the gateway to finding whatever they want online. It is hard to imagine the Internet without this amazing service. This search engine started off as a crude project between a small group of people, and quickly rose to become the most important website on the Internet.
It doesn’t matter what niche you are operating in, the kind of products that you are offering, or the type of people you are targeting; if your website exists online, you will need to optimize it so that you can get a better ranking on Google. Think about it; if your website has a better ranking online, you will be able to attract more traffic. More traffic eventually means greater sales and revenue, which is perhaps the main reason why anybody starts a website in the first place. Whether you want to attract attention to what you are writing, sell a particular product or a service, or have a website that offers virtually any kind of service, you will need to optimize your website so that you can attract more customers.
However, for many years, people have been wondering exactly what are the factors that affect your rankings on Google. Search engine marketers have been mostly stumped, though they have come up with a pattern that affects website ranking. That is why local search engine companies offer a variety of different services that are related to marketing and optimizing your website.
Despite the immense amount of research that has gone into search engine optimization and marketing (it’s a billion dollar industry, after all), there has been little to no confirmation from Google about which factors really affect performance online. However, finally, we have an answer. According to a Search Quality Senior Strategist at Google, the three main factors that affect your website’s performance on the search engine are RankBrain, content, and links. Without these three factors, your website isn’t going to grow at all.
However, for a person who’s just entered the vast world of search engine optimization, it’s next to impossible to understand all three of these terms. Let’s assume that you have just launched a new website. You have worked carefully on the design of the site and have worked diligently to optimize each and every aspect of your website.
Is that enough to put your website into the top search results on Google? Nope, not at all. There are numerous factors that come into play when considering the ranking of your site. You can’t just stop optimizing your search and feel that you have done enough. If you do so, it won’t be long before other competitor sites start surpassing your page. Now that you know the basic factors that affect your website’s performance, let’s discuss them one by one.
RankBrain has its own system of analyzing websites and determining which offers the most relevant content. It takes into account a host of various factors, such as the country where the search originated, and numerous other things. That is how all of the search results are curated and tailored according to where the query was sent from.
These are the three main factors that affect the visibility of your site. Of course, there are several other factors as well, most of which can be placed under these three main categories. Now that you are aware of them, it is important that you optimize your website accordingly!
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