Before we write a single word of content, we run this list.
1. Google Business Profile category audit — primary category drives more ranking than almost anything else.
2. Service and product listings completed.
3. NAP consistency across the top 30 citations.
4. Review velocity compared with the local pack average.
5. Response rate to reviews.
6. Location page coverage versus actual service area.
7. Internal links from the homepage to each location page.
8. LocalBusiness schema with correct geo data.
9. Mobile click-to-call above the fold.
10. Page speed under 2.5s on 4G.
11. Seasonality mapped to content calendar.
12. Call and form tracking installed.
13. Competitor map pack share measured weekly.
14. A single dashboard the client can read in 60 seconds.