The challenge
A family-run plumbing and heating firm with 30 years of reputation and a website built in 2014. Strong word of mouth, but almost invisible online outside their home town — while two national franchises bought their way into the map pack in every neighbouring area.
What we did
Built 46 service × area pages covering every service and town they actually serve. Rebuilt the site mobile-first with click-to-call above the fold. Rebuilt the Google Business Profile, launched a review engine after every job, and earned links from the local chamber, trade bodies and two regional news sites.
The outcome
Within nine months they were in the local pack for 38 of their 46 target searches, organic enquiries were up 412%, and the owner had hired two new engineers to keep up.