The challenge
A well-reviewed roofing company spending £6k a month on Google Ads because organic traffic was almost non-existent. A 7.8-second load time on mobile was killing both channels.
What we did
Rebuilt the site on WordPress with a performance budget. Consolidated 62 thin service pages into 14 strong ones, added project galleries with real addresses, and built a quote-calculator landing page that pre-qualifies leads.
The outcome
Quote requests up 220% in eight months, cost per lead down 38%, and paid budget halved — the owner reinvested the difference in a second crew.