The challenge
Domestic cleaning paid the bills but the profitable work — commercial contracts, office and retail contracts, specification-led cleaning — came from referrals only. The site had no pages for commercial buyers.
What we did
Mapped the commercial buying journey, built dedicated contract, sector and specification pages, published two technical guides with an industry-qualified author, and rewrote the enquiry flow so facilities managers could request a quote in two clicks.
The outcome
Commercial leads grew 6.4× in six months, and the first inbound contract enquiry converted into a £140k annual contract.